Silicon Valley Technology Commentary & Archives · Est. 2006 3,045 Posts · 2006–2026
Showing posts with label CrunchPad (5 posts). Show all posts

November 30, 2009

November 30, 2009 · 2 MIN READ · BY LOUIS GRAY

The Tablet Business Is Clearly Not Easy Business

The Tablet Business Is Clearly Not Easy Business


We are nearing the end of 2009, and the world of tablet PCs is just as fuzzy as it was at the beginning of this year. Despite continued rumormongering and finger waving about guesses on what Cupertino has planned, Apple's long-anticipated tablet remains unseen and more discussion has been devoted to its reported slips than has been made about its potential specifications. Meanwhile, as you no doubt saw, Michael Arrington of TechCrunch made the abrupt announcement this morning that the CrunchPad project had been put to rest before it was able to debut - the victim of relationships gone awry between client and vendor. While the two examples are significantly different, they both demonstrate how hard it has been for companies big or small to make headway into this space.

Despite seeing only the earliest of prototypes, and not ever seeing the product run myself, I was bullish on the CrunchPad's potential for a few reasons. The first was due to its promised low cost, starting at $299, and later said to be closer to $400. The second was the recognition that computing is moving away from the folders and desktop metaphor, and more to a Web-centric cloud (as discussed with Apple vs. Google), with applications running on Web services instead of CPUs. Third, I wanted the opportunity not to avoid Apple, but to support a new challenger - as I saw a respected peer and occasional acquaintance try to take the leap from creating content to creating hardware.

As I mentioned in a pair of posts in July, I said I was leaning to choose CrunchPad over Apple, and guessed Mike could be as much known for the success of the device as he has been for the success of his blog network, if it were to take off. Now, barring a complete reversal, it looks like not only can't I get my hands on a CrunchPad, but we won't get to see Mike and his team fight the operational and sales challenges common in any hardware firm.

These challenges look to be exacerbated when you add the word "tablet" - either due to the challenging engineering demands on cramming so much utility in a slim technology device, reducing costs, or in finding the right market. Even if I find the concept of a tablet intriguing, I am still wondering where I would put a laptop down, and pick up a tablet, or when I would holster the iPhone and pick the tablet up. It occupies an uncomfortable middle ground which hasn't yet been solved, in mass, by manufacturers keen on penetrating the space. Even Google's Chrome OS, which looks like a clear candidate for such a project, looks to be focused on NetBooks, which are not quite tablets and not quite laptops. Once you divide up the potential market, it's one full of slivers, without much pie.

Unlike others who are calling the CrunchPad vaporware, I am not. I see no good coming from seeing this product never reach the market. Even if it were to have shipped and not found dramatic traction, it would have had a chance, and given customers choice.

August 1, 2009

August 1, 2009 · 4 MIN READ · BY LOUIS GRAY

Will The Mac OS X Dial Go All the Way to Eleven?

Will The Mac OS X Dial Go All the Way to Eleven?

Apple's Mac OS X operating system is almost a decade old. After having gained access to the Mac OS X Public Beta for a cool $29.95 way back in 2001, and followed Apple through all the point builds in the ensuing eight years, from Cheetah (10.0) to Puma (10.1), Jaguar (10.2), Panther (10.3), Tiger (10.4) and now Leopard (10.5), with Snow Leopard (10.6) on the horizon, I've seen Apple meticulously add features, improve functionality, introduce new applications, and redraw the user interface more than a few times. But I am honestly wondering what Cupertino has in their mind for what's next. Why is nobody talking about how the company could follow up with an encore, Mac OS XI (or Eleven), that could change the game again?

An Already-Long Life for Mac OS X

That Mac OS X has survived as long as it has is remarkable already. Mac OS 9, its predecessor, debuted in October of 1999, and its last bug fix release (9.2.2), was issued in December of 2001. Similarly, Mac OS 8 debuted in July of 1997 and got its last update, to OS 8.6, in May of 1999, another two-year stint. Only Mac OS 7's six year run comes close.

Now, while it's true that the long tenure of Mac OS X could be as much related to a new approach to version numbering on Apple's part as anything else (for example 10.5 could have been renamed 11...), part of me thinks the OS is getting a little long in the tooth. Nothing in Snow Leopard excites me, though I no doubt will upgrade to that as well, just to stay current (and some apps may require it). And some of the same major market forces that made the iMac a success are the same ones that are changing the game for what we will expect in an operating system just a few years from now, no doubt.

Somewhere deep in Cupertino's R&D labs, I hope there are some extremely talented engineers thinking long and hard about what's next, and what kind of aggressive changes Apple can take to leverage technologies that simply were not around in 2001, the last time they had to tear down the old and build up the new.

The Desktop Is Giving Way to the Browser and Cloud

Google's Chrome OS and the rumors around Crunchpad's browser-only interface (with no hard disk space) are two volleys into the abyss of what's next. Apple was smart to grasp onto making the iMac one of the easiest ways to get onto the Internet. Apple was a fast follower, debuting the iTunes store as a massive Internet-powered e-commerce site for digital media. But Apple and Mac OS X is still very much driven by the same framework that has existed for decades - utilizing the desktop metaphor, with a Finder, and applications, which run independent of the browser or "the cloud". And the very media we are buying from the iTunes store, be it music, video or applications (for the iPhone) is stored locally on hard drives.

Mac OS X Eleven (or Mac OS XI, whatever they call it) is going to need to compete in a new world that will likely have a grown-up version of Google's Chrome OS, a successor to the already-respected Windows 7, and all matter of other operating systems from netbooks and mobile alike. And while the world does not yet have the ubiquitous high speed broadband needed for always-on mobile cloud computing, more people will, and more companies are working to make that a reality.

What Will the Future of the OS Be?

In the early 1990s, we saw plenty of hype from companies like AT&T who rallied around the idea of a virtual assistant, who would monitor your data and your appointments - someone with whom you could ask, using natural language, a question, and expect a familiar reply. A fun fantasy, people haven't yet realized this dream, and it's not clear that's the way we want to interact with our computers. In addition, Apple's approach to search has not always been the best. Sherlock is long-forgotten, and the company has turned to Google for search on the desktop and iPhone browsers.

The next operating system, from Apple or anybody else, will not be about even fancier, cooler, graphics, or wearing virtual reality glasses, or seeing your file folder structure in 3D. But it will have to see the same kind of metamorphosis and dramatic step changes that the Internet has seen over the last decade. While the Web has grown up, from flat gray backgrounds and purple text links, to full streaming live video and interactive multi-lingual conversations, the desktop is waddling alongside - Steve Jobs' baby who nobody has the heart to tell him has gotten ugly.

I've ridden this ride on Mac OS X to 10.5.7 where we stand today. 10.6 is coming. But I want to start hearing about the future. I want to hear about leadership and authority. And I am very curious if Apple can lead the way in a world where Google is king.

July 27, 2009

July 27, 2009 · 3 MIN READ · BY LOUIS GRAY

CrunchPad or Apple Tablet? Why I’m Leaning CrunchPad…

CrunchPad or Apple Tablet? Why I’m Leaning CrunchPad…

Something odd must be in Silicon Valley’s drinking water these days. Not only did I tell you two months ago that I didn’t care what operating system you used, and not only am I typing this on the work-issued Dell laptop, but when thinking about the potential release of Apple’s long-rumored iTouch tablet, I’m not yet saving up my greenbacks and lining up at my nearest Apple Store. In fact, despite the almost equal lack of information, I just might be more likely to buy a CrunchPad, despite its not having Steve Jobs’ official seal of approval.

First of all, in order to purchase a tablet PC (or tablet Mac), I would need to find a use case for it. At times, in fact, the entire tablet market at times seems more of a solution in pursuit of a problem. With my iPhone being such an amazing device, getting me my phone calls, e-mail and mobile Web on the go, and my laptop running all my needed apps, making room for a third “in between” device seems a bit over the top.

That Apple has finally turned the corner on getting its tablet out the door, having met the demanding eye of Jobs, is very interesting. I can see benefits of going with an Apple machine immediately of having the standard Apple look and feel, industrial design, and synchronization of my data, including with the iPhone and iTunes. That’s all good stuff. But I also believe that it would be more expensive than the CrunchPad, which is rumored to be about $200-$300 less per unit, and the early concepts making it look like a giant iPod Touch make it seem as fragile as a china plate. If you thought you got scratches on your iPhone now, or you thought there was an uproar when the G4 Cube got cracks, just wait until your iTouch Grande gets split like a windshield nailed with a rock on the freeway.

So what of the CrunchPad? First of all, its industrial design mockups are equal to, if not better, than the ones I have seen allegedly from Apple so far. The CrunchPad also promises to be lower cost, and forces a new paradigm of being 100% a Web device. Yes, that sounds odd, to praise a machine for effectively limiting what I can do with it. But through those limitations, it makes us think differently (like Apple did) about how we use our electronics gadgets and consume the Web. And it has a side benefit of being from somebody I consider a peer, who is stepping outside of his comfort zone and taking a risk.

Betting on the CrunchPad is a bet for the small upstart challenger, in the same way that betting on Apple once was against Microsoft. And the CrunchPad doesn’t look like it’s going to shatter on impact.

If it’s very simple to use, I could see this low-cost Web-only device (or at least its third version) quite possibly being the first computer for my twins, who may not ever need the suites from Adobe and Microsoft like I have my entire computer-using tenure. A bet on the CrunchPad rewards the idea that bloggers can grow from simply reporting on the news to making the news. Yes, I recognize that Mike Arrington and TechCrunch are already among the most well-known blog networks out there, and have to be considered a success on their own as is, not suffering for dollars, but can you imagine bumping into the guy at a meetup in the Valley, holding the tablet from Apple when his CrunchPad offers the same specs for half the price?

While much has yet to be revealed about both devices, we just might be on the verge of seeing a market-changing event, where there are multiple serious alternatives both arriving at the same time, ostensibly for different buyers. It is quite possible that even if the CrunchPad is a superior, less expensive device, that Apple’s marketing could eat it alive. It’s also quite possible that both could fall short of expectations, or that by choosing one or the other, I could be left with a short-termed albatross. But if I can find a great reason to get a tablet, and both deliver to the specs I’ve seen today, we’re going to be saving a few hundred bucks and buying a CrunchPad. Let my iPhone be my phone and my Mac be my real computer experience, but for this new space, I’m looking for something really new.

July 7, 2009

July 7, 2009 · 2 MIN READ · BY LOUIS GRAY

Google Says Yes to Launching An OS (Based on Chrome)

Google Says Yes to Launching An OS (Based on Chrome)

That sound you just heard was the very big "other shoe" of Google being dropped. Late Tuesday night, the company announced on its official blog that it is going to soon be releasing what it calls the Google Chrome OS, a lightweight operating system, initially targeted at netbooks, but aggressively said to be their "attempt to re-think what operating systems should be."

This highly anticipated move is an extension to the company's Web browser initiative, launched just a short nine months ago, and puts Google in direct competition, once again, with tech titans Microsoft and Apple.

Though the blog post does not feature all the eye candy one typically looks for in a new operating system announcement, the author does spell out a few things. First, it will run on both x86 and ARM chips, and is considered a different project than that of Android - which many others had speculated would be Google's first foray into the world of operating systems. The post differentiates between the two by saying, "Android was designed from the beginning to work across a variety of devices from phones to set-top boxes to netbooks. Google Chrome OS is being created for people who spend most of their time on the web."

The focus on those people who spend most of their time on the Web sounds like it would be in very close proximity with the CrunchPad I covered over the weekend, but funded by a company with thousands of employees, not a few dozen.

The new push from Google also will no doubt further complicate the relationship the company's CEO, Eric Schmidt, has as a board member at Apple. Already forced to recuse himself during discussions of the iPhone, thanks to the Android platform, Schmidt may find himself recused from discussions of Apple's OS, and any future tablet or tablet OS. With this kind of momentum, just maybe he won't play an official role on the board at all?

I wouldn't anticipate seeing builds of the new operating system any time soon. Google says they have a lot of work to do, and will be relying heavily on the open source community to push the project forward. They hint to stay tuned for more updates this fall. No doubt, many will be on the edge of their seat.

July 4, 2009

July 4, 2009 · 3 MIN READ · BY LOUIS GRAY

Arrington Betting Big On the CrunchPad Mobile Device

Arrington Betting Big On the CrunchPad Mobile Device

While many things have been written and said about TechCrunch's Michael Arrington since he debuted his technology blog network four years ago, he is without a doubt a risk taker. The pending launch of the eagerly awaited CrunchPad device could possibly do more to define his legacy than almost any other challenge he has taken on. Not content to having one of the most visible and influential technology sites on the Web, Arrington looks to be charging head-first into an extremely competitive field of consumer electronics, an area that will cost considerable investment of both time and money. If the CrunchPad is a success, the way we consume the Internet on the go could be forever changed. And if it is not, the device will join the ranks of many that have charged up the hill before it and fallen short.

Arrington's trait of a risk taker is one that has helped make him very successful, pushing his blog to near mainstream acceptance, competing against publications with history marked in centuries. And now, the story of the CrunchPad, so far, is one of his trying to develop a product that was a solution to a problem no consumer electronics hardware developer has yet done well - introducing a device whose sole purpose is to help browse the Web on the go. No hard drive. No phone calls. No keyboard. As he told the New York Times yesterday, the device's focus will help it avoid the slowness of other netbooks that are often impacted by other applications. And he doesn't see the device being eclipsed by the long-rumored tablet that Apple may or may not ever introduce.


An Early Prototype Image of the CrunchPad (via TechCrunch.com)

Early photos and short video clips of CrunchPad prototypes have not only made the device look real, but extremely inviting. On my first visit to TechCrunch's new headquarters in Palo Alto in April (See: Super Geek Spotted at TechCrunch HQ On a Segway), I saw the CrunchPad being worked on, but at Mike's request, did not take pictures of it or blog about it myself. As he was host, I obliged, of course.

But my interaction with the CrunchPad prototype was strictly visual. I didn't pick it up. I didn't turn it on. And I certainly didn't get to compare it to my laptop or my iPhone to see how it fared. And therein lies the real question of whether the CrunchPad has a home in my fast-growing gadget pile. I love the idea, but wonder just when would I need to have a CrunchPad along with me, either instead of the laptop or instead of the iPhone. The MacBook Pro is clearly my workhorse, and the iPhone is great for browsing quick clips on the go. The CrunchPad, a 3rd device, sits in between - a great looking device that I might pick up when I don't need to use any Office applications, but to instead just take in the Web.

The pricing of the CrunchPad, at a rumored $300, is about the same for an iPod or iPhone, and at the low end for some of today's underfeatured, ugly, netbooks. $300 is an aggressive price point that would make it practically impossible for me to make good excuses not to buy one, even if just to hit those "in between" scenarios where my laptop or iPhone would not fit the bill.

Coverage of the CrunchPad's continued development states that news will arrive by the beginning of August, and that the tablet will soon be available for purchase, giving Mike back the hours he would otherwise be spending blogging, as he looks to turn over day to day management of the product.