Silicon Valley Technology Commentary & Archives · Est. 2006 3,035 Posts · 2006–2026
TRANSPARENCY & ETHICS · UPDATED OCTOBER 2026 · BY LOUIS GRAY

Disclosures

I believe in the integrity of the open web and have always erred on the side of over-disclosure. Below is a complete record of my current employment, historical consulting and startup roles, and my longstanding no-ads policy on louisgray.com.

Google

August 2011 – Present

I am Senior Product Marketing Lead for Google Data Cloud & Business Intelligence (focused on Looker, Conversational Analytics, and BigQuery). Since joining Google in August 2011, I have also led teams across Google Analytics, Google Developer Relations (Google Developers Live), and initially Google+, Blogger, and Google Reader. While Google and I agree on many things—and I overwhelmingly prefer Google products and platforms—the commentary and opinions expressed on this site and on my social channels are strictly my own and do not represent those of my employer.

Paladin Advisors Group & my6sense

May 2009 – August 2011

From May 2009 to August 2011, I served as Managing Director of New Media at Paladin Advisors Group, and from August 2010 to August 2011 as Vice President of Marketing at my6sense.

Historical clients and advisory relationships during that era (for retained or project work) included Brazen Careerist, Catalogs.com, Codesion (acquired by CollabNet), Emulex (acquired by Avago), Hewlett-Packard (HP), Kosmix (acquired by Walmart Labs), Maxiscale, my6sense, Ocarina Networks (acquired by Dell), PostIntelligence (acquired by Uber), RepairPal, Swagelok Northern California, Symbaloo, SocialToo, BuzzGain, and Teens in Tech.

BlueArc Corporation

January 2001 – April 2009

From January 2001 to April 2009, I served as Director of Corporate Marketing at BlueArc, a high-performance network storage company in San Jose. In September 2011, BlueArc was acquired by Hitachi Data Systems (HDS).

Editorial Independence & The 2009 FTC Disclosure Badges

Est. 2008 / 2009

I have never blogged for money, paid posts, or undisclosed perks, maintaining a strict no-ads policy since 2008. When the FTC introduced new blogger endorsement guidelines in 2009, I teamed up with Jeannine Schafer to create humorous "FTC Disclosure Icons for Bloggers With Conflicts"—preserved here from the original 2009 archives (click any badge to view full size):