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As an A's fan, I'm used to the team being underestimated before the start of the baseball season, and the team surprising all the doubters with a tremendous run. Last year, the team was compared to the lowly Kansas City Royals, and widely anticipated to finish in last place in the American League West. Instead, despite a rash of injuries to key players, the A's youngsters far outperformed expectations and the team finished with an 88-74 record, good enough for second place in the division, and at one point in August, owned the division's best mark.

Now, only a few days away from Opening Day against the Yankees, the A's off-season changes and player experience has vaulted them into the favorites category by a lot of sports experts - not the least of which is ESPN, the sports media monolith. While this week's issue of Sports Illustrated picks the A's to win their division, and defeat the Yankees in the first round of the playoffs, only to lose to the White Sox, who they have pegged to repeat as World Series champions, ESPN offers no limits on their expectations for the men in green and gold. In their cover story for the magazine's April 10th issue, titled, "The Hot Pick: In 2006, the A's are Money".

In fact, ESPN's love for the A's goes beyond a single cover story. In the media site's "expert predictions", three selected the A's to win the World Series, and only a pair said the A's wouldn't reach the playoffs at all. Every other writer had them pegged as the division champs or wild card winner, and most were leaning to the former. Additionally, four of the writers said that ace pitcher Rich Harden would capture the Cy Young award, while another said Eric Chavez would garner the Most Valuable Player trophy.

All of this positive media coverage is confusing to us diehard fans, accustomed to rooting for an underdog. Now, as an avid Athletics Nation member and partial season ticket holder, I've already received a number of inquiries for potential unused tickets and games are already being booked months in advance. I expect to watch our team fulfill its destiny and win it all for the first time since 1989.

Listening to ''Back to Basics'', by 4 Strings (Play Count: 17)

I'm a huge fan of dry, satirical humor, and at times, it seems the British have a monopoly on the best comedy out there - ranging from the infamous Monty Python series to Absolutely Fabulous and of course, The Office, which we discovered on BBC America in 2003, and quickly couldn't get enough of - as the mockumentary chronicled Ricky Gervais as a ridiculous boss of a paper company in Slough, Britain, who tries to augment his dead-end career through being the most popular morale booster in the office, even if he is completely oblivious to the fact nobody finds him amusing and is generally appalled by his behavior.

The show had two solid seasons and seemed to come and go so quickly - especially as I felt we had just latched onto what we considered the best comedy on TV, whether domestic or not. And somehow, we missed the network's airing of a special 1 hour., 35 minute finale that aimed to tie up all the loose ends - what happened with Gervais after being removed from his position, and of course, not only his quest for love, but that of his colleagues. While not as side-splittingly funny as some of the show's classic episodes, the office special, which we rented from NetFlix, definitely had some amusing moments and is a must-see for any fan of the Office, who may not have seen the show to its conclusion.

Listening to ''No Fate'', by Scooter (Play Count: 4)

From Survey USA:



So, as long as you stay out of Utah, Alabama and Wyoming, you could go coast to coast in the US and not run into a state where Bush's popularity rating is above fifty percent. It's not about red state vs. blue state any more. The whole country is blue - we're practically suffocating.

More here: Daily Kos: GOP Starts to Sour on Bush

Listening to ''Thomas Trouble'', by Echoes (Play Count: 7)

As far as my e-mail is concerned, the "Delete" key is a last resort - at least when it comes to messages with friends, family, colleagues or business transactions. Of course, the junk messages are incinerated, but my tendency is to hold onto e-mail forever, and I've taken great steps to ensure my e-mail archive stays intact, even as I change e-mail addresses, upgrade computers or migrate from one e-mail program to another. All told, I am fairly confident that more than 90 percent of my e-mail with known contacts since 1996 has been retained in an easily-accessible, searchable database on my laptop, and is backed up daily online through Apple's .Mac Backup service.

For me, it's not just the ease of finding data or people when needed, but there is something both funny and embarrassing about dredging up messages I sent years ago to people I haven't spoken to in years, now seeing the event in 20/20 hindsight, or simply noticing the way I have adapted my writing style from then until now. As time passes by, people do change, yet I have point-in-time snapshots of myself, friends, family and colleagues that will not be changed or edited for history. With the right keyword searches, I can cringe at my struggles with finances in college, wince at attempts to gain somebody's attention, or root myself on as I look back at challenges and changes in their infancy. I can also run a quick search to remind somebody of what they've said or use an old conversation to make a point.

What I have, using Apple Mail and the Mac's built-in Spotlight functionality, combined with a pack-rat like attention to e-mail storage, is what Google is hoping the world will move to with its integration of GMail and Google Desktop. You should never have to delete an e-mail, and you should be able to find any message with a well-defined search and parameters. While this is the future for some, for me, we're already there, and in case you were curious, the few times I need the data, its interesting, but not revolutionary. Fully 90% of all my archived e-mail will never be seen again. The good news is that it doesn't take up any physical space - only theoretical bytes from a hard drive with plenty of headroom.

Listening to ''Tribe & Trance (Voyager Remix)'', by John Digweed (Play Count: 5)

I'm unapologetic in my dislike for almost all things Microsoft (MSFT). With the exception of their Webmail version of Outlook, I am generally unimpressed with their product line - from their Operating System to their office suite, Web browser, E-mail clients, online communities and whatever else they choose to cook up. I don't know when my dislike for Microsoft started, or if I was raised to think this way by a horde of Apple (AAPL) bigots, but in my decades of impressionability, the software behemoth/monopolist hasn't done much to make me change my mind, and their leadership doesn't exactly inspire good will and warm feelings.

It's easy to think all these things as universal - and ignore the fact that the global company employs thousands of intelligent, hard-working individuals who truthfully want their products to be top-notch and care about the consumer (or most do anyway). Of late, I've enjoyed reading the unsupported, non-sponsored "Mini-Microsoft" blog, which has become a sounding board for the company's employees on recent management trends, memos and news. In the site's most recent post, titled "Passionate Microsofties", the anonymous author shows that the company's army of coders and marketers cares about the company - the way we've always expected Apple and Google (GOOG) (among others) to have their own monopoly. Instead, we get a clear view into the struggles and triumphs and wishes that are true in any corporation - small or immense. People want to be proud of what they do and be recognized for it. It's that simple.

Listening to ''Europop'', by Eiffel 65 (Play Count: 27)

Tonight, the official Google blog was temporarily off-line, and while many speculated that the site had been hacked into, it turns out, according to the Blogger Product Manager, that the official blog had accidentally been deleted. "D'oh!" was the official quote given. Now... let's give this a second of thought. These are the guys with the biggest search archive on the planet, the company with the largest available online e-mail boxes, and they seek to store 100% of all the world's information on Google GDrives with your local desktop becoming the backup or cache instead of the main storage option? I should let that sink in... I'm supposed to give all of my data to a company who "D'oh!"... accidentally deletes their own blog? That's not reassuring.

Listening to ''H.H.C. - We're Not Alone'', by Paul Oakenfold (Play Count: 4)

On March 7th, we started tracking how well our own individual investments were producing, in comparison to those selected by a "professional" running our 401k, through Fidelity. What we've seen is that while my peaks have been higher than those of the fund, the valleys are of course, lower, and with the 401k slowly trending flat to slightly up, a true measure of my progress vs. the 401k is instead just how many up days I have versus down days. If I'm up, I'm up higher than the 401k, and if I'm down, I'm down more than the 401k. It's that simple. It's rare that I would go one direction and the market another. So... a few weeks into our little unqualified, unsanctioned, nobody wins anything contest, the current standings are eight to seven, with my pulling ahead today at the end of market close. We'll keep watching.

Listening to ''Blue Fear'', by Sasha (Play Count: 7)

Three weeks ago, we matched up two television drams: "24" against "CSI Miami", and 24 came out on top - significantly. In fact, just last week, we took CSI Miami off our season pass list on TiVo - it was just THAT BAD. So, tonight, our our TiVo lineup, we watched yesterday's episode of West Wing, followed by tonight's episode of 24. Now, with 24 following, it didn't exactly dominate. In fact, at least for tonight, West Wing won out.

West Wing, now following the last weeks of the presidential election between Matthew Santos and Arnold Vinnick, continues to be great television, and we're not looking forward to having the series die at the end of the season. The characters are believable. The stress is real. The fatigue from a lack of sleep and even the marital tension shown by the candidates can be believed. And at least on this show, the president is flocked by staffers and administration, congressmen, lobbyists and ambassadors.

In stark contrast, 24 shows the bumbling president in an empty home, with only his first lady and at maximum, two or three folks willing to push him around - because he has no clue. And on 24, while the drama is very intriguing, the good guys shoot better than the bad guys, the technology mavens are intellectual giants, and somehow they still manage to get around Los Angeles in minutes. You'd smirk at the silliness if it wasn't such good TV.

Jack Bauer is a one man killing machine who is one step ahead of every ally and foe - be they the director of CTU, the president of the United States, or an accent-challenged Russian terrorist kingpin. He's very good, but too good - and today's episode saw him running, silhouetted out of a burning building in a scene better found in Terminator than in the Department of Homeland Security. Good television, but imminently forgettable.

Meanwhile, West Wing is having a sensational ending to what's been a great show. They are peaking in confronting the very real issues in today's elections and presidential politics - leaks and special prosecutors and the possibility of winning the election in the courts. Next week is election day, and we aren't that much closer in learning who will be the eventual winner. In 24, I think we already know who's going to win. West Wing wins here.

Listening to ''Forever Waiting'', by DJ Tiesto (Play Count: 5)

When you're a music junkie like me, there comes a time in your life when you simply can't get to all your music as much as the tunes deserve. Right now, I have 17 days worth of music - a full 28.16 GB worth, according to iTunes, which means that even if I devoted 8 hours a day to listening, it would be more than seven weeks before I got through every song at least once. Problem.

So, utilizing one of Apple's tools, Smart Playlists, a while back, I designed a playlist called "The Neglected", which, appropriately enough, contains songs that haven't been listened to all the way through for the last 12 months, and populates based on iTunes' metadata information. When I first created the list, there were several days worth of songs that hadn't gotten attention for a full year, and after much dedication and focus, I'm pleased to say I've whittled the to-do list down to about an hour. Following a handful of Orbital tracks, we'll be down to zero - only to see all those songs I last listened to on March 28, 2005 be added to the pile tomorrow.

Listening to ''Lost'', by Orbital (Play Count: 7)

On March 21st, I posted a piece discussing how technology companies need to adjust their pitches in a world of near-instant analysis, when it seems both the blogosphere and the mainstream media are in a race to announce their take on an announcement even before the ink is dry or before the product has reached its intended audience. Interestingly, Business 2.0 reporter Om Malik and I had a discussion about this on Sunday, in regards to a piece called "Trigger Happy", where he acknowledged that often the race to be first means that more research should be required.

Om's piece in turn led us to a parallel post from Robert Scobleizer, by far the most popular Microsoftee blogger, who argued that journalists who were not credible were incredibly irritating, and suggested that in retaliation for a publication's continually getting the facts wrong, Web users should not link to the site, or even mention it, and that in a vacuum, it would die. This piece, of course, quite controversial, came at a time when big companies including Microsoft (MSFT) and Apple (AAPL) were both being raked over the coals for exaggerations and untruths widely disseminated - including one that Vista would require a 60% code rewrite, and that Steve Jobs was jettisoning nearly one half of his Apple stock holdings.

In fact, more than a week after the stock transaction took place, only now are the wire services catching up to this would-be controversy. Though they are all now getting the story right, saying Jobs sold his shares for tax purposes, in the fast-moving world of tech media, the time to have made your mark has already come and gone. Those who followed the stock closely had already reviewed the news, analyzed it and moved on, and now we have to sit and watch as the Walmart (WMT) of news sources catches up. If you're going to lead the pack in tech news, be sure to get the facts right, and don't be afraid to let some stories go by. If you're a week late, move on.

The A's roster seems to be fairly solidified, with more cuts being made today. But with Mark Ellis healthy and coming off a strong 2005 season, and the acquisition of Antonio Perez, what does this mean for fan favorite Marco Scutaro, especially in light of Freddy Bynum's status? Some are seeing Scutaro, or Ginter, or Bynum, as being the last options to reduce roster spots in what's become a crowded infield. Today, we look closer at Marco Scutaro, in "Scutaro Skills!"


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ANtics Archive: 2005/06 ANtics | Extras | Giveaway | PDF

I've never not worked for "a startup". Since the beginning of my senior year at UC Berkeley, I have been toiling away in the Silicon Valley working for private companies with amazing ideas and strong technology. But I know I made some of the worst career mistakes at the very beginning, when I went into the initial interview with the company's founder, not having known what I should ask for on the salary side, expecting him to make the first offer, and having less than zero clue as to what to expect in terms of stock options for this "Pre-IPO" company.

Back then, in the fall of 1998, everybody was either public, or Pre-IPO. By 1999, some companies were filing to go public on the same day they were announced, even if they didn't yet have a shipping product, or customers - so I knew that getting in as the third or fourth employee at this company was a big deal, especially as I hadn't yet completed my degree. This inexperience led to my floundering through the interview and completely low-balling my salary request. I left knowing I'd possibly earned myself the position, but likely on the basis of how little I had asked for as much as how well I had represented my talents.

As I wrote in an e-mail to my parents at 2 a.m. that night (October 14, 1998):

"I also had to say how much money I expected to pull. Gulp -- I had no idea. I tried to have him tell me what I should say, asking where the money was coming from, and if the company was profitable yet. The answers -- primary investors and no. The eventual plan is to put together a working product, find secondary investors as a result of the product, and then go public. He threw words at me like "stock holdings", "venture stock and capital", "initial public offering" and said that I was early enough to be on "the ground floor" although obviously not a co-founder, therefore as every Silicon Valley startup dreams of, we could "go Netscape", and there is already an established product."

Long story short, I was offered the position at the low-low price of $1,200 a month for what was expected to be 20 hours a week in Silicon Valley and 15 hours a week or so from home in Berkeley, where I was wrapping up my degree in Political Science, having completed the degree in Mass Communications my junior year. And there was no stock. Another colleague and I were told we would be given shares of the founder's stock in time - whenever that would be. Needless to say, the company didn't take off. I worked hard, and put in the hours, and eventually, the company saw it was time to raise my pay to match the effort I had been putting in - to $2000 a month and then to $2333 and maybe up to $2500 a month by the time it folded the next year. I wasn't getting rich, but felt a lot better about things than many of my starving student friends.

But how could I have known what to ask for, being as naive as I was? In another insightful piece, Guy Kawasaki says there are "Nine Questions To Ask a Startup". By my third job in the Valley, I felt I had a better handle on the salary side, but still was on the low-end to start, my past underpayments still having impact years later. Had I had Guy's instructions in my back pocket, not only would I possibly have been paid better, I may have selected more successful companies from 1998 to 2001 and made some cash rather than watching so many other people get rich when all I got was tired.

Ten days ago, in an article titled "Sports + Blogs = Goodness", I discussed a rising star in the blogosphere: SportsBlogs Nation, particularly focused on one of our favorite and most-visited sites, Athletics Nation, run by its founder Tyler Bleszinski. The rapidly-expanding network is rivaling even the largest sports franchises for breaking news and team coverage - so much so that even the mainstream media can't ignore its momentum.

In this week's Sports Illustrated, a feature titled "Writing up a Storm" says "The Internet is changing sports coverage. Columnists who seldom leave their couches hold forth." Profiling a litany of blogs - some from fans, some from journalists and others from the athletes themselves, the article features Tyler's work, and includes a photo (staged) of him reclining in the McAfee Coliseum parking lot, laptop en tow, hat turned backwards, and barefoot. I've yet to see him without shoes myself, so the photographers took liberties in their idea.

The SportsBlogs Nation train is chugging along, and you're welcome aboard. Find your favorite team's site, register and go.

For the full story, click here. For a photo of Tyler used in the story, click here.

This Saturday, my wife and I had the opportunity to visit with her father for the first time in several weeks, and as we tend to do when we see him, we broke out the playing cards and did battle at both hearts and cribbage. He, like us, enjoys a little friendly competition, and he especially enjoys it when there's a little wager on the side - a buck a game, a nickel a point, and so on. Enough to say that there's a bet involved, but not enough to hurt anybody. In fact, I think the most we ever put on a game with him was $20 for a cribbage match. He won, of course.

Since marrying my wife in 2003, I've really enjoyed my father-in-law, and from what I can tell, I think he likes me too - for he's somebody I can call up and talk about sports to, discuss the expectations for this year's A's, who he has penned to win the AL MVP this year, or how his bracket is shaping up for the Final Four. If there's a big game on, he's watching it, and he at least expects me to know the score - even if I'm not glued to the set. Today was no different. Joining him in the mid afternoon, we saw the end of LSU vs. Texas (which went to overtime) and the start of UCLA vs. Memphis, as two of the four teams were set to head to Indianapolis for the Final Four. Meanwhile, we pulled up a card table, and played our own game in parallel.

Maybe in past years I might not have played aggressively, possibly being shy to tweak my new in-law's nerves (or that's my excuse), but today, we made sure to exact as much pain as possible at the card table. Playing to 100 in Hearts, I shot the moon twice in a row, and at the end of the game, he was left at 109 when I had only 40. At five cents a point, the planned side bet, that meant he owed me all of $3.45, while the other players owed me about $2.60 and $1.50 or so. That meant I had the massive haul of $7 - possibly enough to buy lunch this week, but of course, worth much more in bragging rights. Taking the scorecard, I asked him if he wanted to keep it and frame it for posterity. Politely, he said no. Big surprise.

With him being born in 1927, and having recently spent time in the hospital, I know we may not have my father-in-law around as long as we wish, and we will have to treasure these lazy afternoons of friendly competition before they fade to memory. I hope that we continue to make time and value his company and the friendly jousting that occurs, as we fight tooth and nail for every nickel, and recognize the experience is priceless.

For the last five-plus years, we've gotten used to Bush's platitudes of "good vs. evil" and how the "evil-doers" hate freedom. For those of us with a higher education beyond the sixth-grade level, which excludes pretty much anybody who voted for Bush in November of 2004, the oversimplification and labeling of whole groups of people as black vs. white, good vs. bad, has been insulting - both to them, and to those of us expected to swallow the tripe.

Today, in a scathing contribution to the LA Times, former secretary of state Madeline Albright takes the conversation up a few pegs by intelligently outlining that "Good vs. Evil Isn't a Strategy" at all. As she writes, "It is sometimes convenient, for purposes of rhetorical effect, for national leaders to talk of a globe neatly divided into good and bad. It is quite another, however, to base the policies of the world's most powerful nation upon that fiction." In all seriousness, this isn't like Star Wars with a Rebel Alliance facing "The Dark Side". International politics, globalization and how it intermixes with religion, cannot be simplified by a black vs. white, us vs. them, good vs. evil mentality.

As we've learned, President Bush and his cronies are not interested in learning the truths that may conflict with their elementary conclusions. It wasn't until 2005 that Bush even realized that Sunnis and Shiites were different sects in Iraq, after all, and that the two groups might occasionally disagree. (Big understatement) In fact, even if some of Bush's goals are well-intended, his oversimplification and saber-rattling has served to turn the global forces against us, making it more and more unlikely that our wishes will be enacted. Albright spells this out, saying, "In today's warped political environment, nothing strengthens a radical government more than Washington's overt antagonism."

It's a shame that it has turned out like this. Bush's predecessors in the Republican party, including his father and Reagan, always commanded some level of respect when it came to foreign policy, and while they too may have had shady dealings, they didn't try to simplify the enemy so much so that talks were impossible. Even the Soviet Union's "Evil Empire" came to the table to reduce the nuclear arms race. With this group of dunderheads making policy, there's no chance we would see Iraq, Iran, or North Korea offer similar compromise.

Apple has led the way in legal music and television show downloads, offering a standard of 99 cents per song, $1.99 for a video or show. The logical next step that everyone expects the company to take is to jump to full-length feature films, and in what appears to be a trial run, Apple has offered a TV movie for the price of $9.99. While that may have seemed steep in comparison to the per song price, it still makes sense, especially if you factor in time to download, time to watch, etc. In comparison, what makes no sense whatsoever is Universal's recently proposed "download to own" service. While one of the earlier announcements, Universal is requesting customers pay $17.50 for older films, and $35 apiece for new downloads. Wow. That is a serious cost, one I can't see paying at all! Barring the company offering new films with major actors on the Web before they hit the theaters, I just don't see the country's movie fanatics embracing this service. The charges will leave your wallet wishing you hit the theater and got a large popcorn, movie nachos and a drink for you and a date. Even that would cost less.

I stayed off of the bandwagon dumping on Microsoft for their recent announcements that their "next generation" operating system, Vista, would be delayed through 2007, because kicking Microsoft when they have issues is just too easy. But tonight, we see that they simply don't have their act together at all - announcing a similar delay in their planned Office 2007 software suite, also until 2007.

With revenue from the Windows operating system and Office suite being Microsoft's two primary cash cows for the better part of two decades, any delays for the software monopoly behemoth impact the technology industry as a whole - from consumers and businesses timing upgrades to the OEM partners of the Redmond giant, who cannot count on a spike in this year's holiday season where they were before.

You know where my allegiances lie - Apple has made a superior operating system and user experience for a long time now, and continues to extend the lead. With delays on Microsoft's end, Apple's feature differentiation will be even more significant, and now they run on Intel, eliminating yet another barrier for some to the Macintosh platform. While I don't want to express too much schaudenfreude in Microsoft's plight, I can't argue that I'm surprised or disappointed.

Whatever my excuses are - whether it's being at the office too long, or letting TiVo and the Internet (this site included) take over my available hours, I'm simply not reading books and magazines as much as I should and have historically. As a result, some very good books are piling up, in my "to do" pile, and there's not been much movement.

1. Crashing the Gate by Jerome Armstrong and Markos Moulitsas
2. The Truth (With Jokes) by Al Franken
3. The World Is Flat by Thomas L. Friedman
4. 2006 Oakland Athletics Media Guide (picked this up at Spring Training)
5. Confessions of an Economic Hit Man by John Perkins
6. The Five Dysfunctions of a Team by Patrick Lencioni
7. Cryptonomicon by Neal Stephenson
8. The Colorado Kid by Stephen King
9. Trump - The Art of the Deal by Donald Trump (duh)
10. Sharing Good Times by Jimmy Carter

It's been said one of the key elements to any successful product is to know your market and to tailor your offerings in such a way that the market will respond. Contributing factors can be a number of things, ranging from a first-mover advantage, an enhanced feature set or simply better packaging.

Such was the case with yesterday's announcement that I had received my A's 2006 season tickets. While that yearly rite of passage may seem uneventful, especially given that I paid good money for those tickets, and should expect to get them anyway, it was something I had been looking forward to, and for some reason, I just so happened to receive my shipment a day or more before anybody else I know has. With some quick camera work, I summarized this year's seasonal ticket book, and posted the photos to the site - using yet another untapped feature of RapidWeaver - the software behind this blog.

As mentioned yesterday, I posted the images and a quick intro to the Athletics Nation site, but the response has been more than ridiculous. Prior to this week, site traffic to louisgray.com had plugged along around 20 visits a day - topped by Monday's 130 or so spike. While today's traffic so far has seen "only" 120 unique visits, the number of pages viewed by each visitor has increased significantly, with some viewing 16 to 18 pages, literally clicking through every photo to see every picture in slideshow mode. As such, we've seen 315 page views from midnight through 8:00 p.m., with the previous record being Monday with just over 130.

Meanwhile, over at Athletics Nation, my post turned into a sounding board for all those looking to receive their tickets, some with real-time updates on where their FedEx shipments were. 82 comments later, the post has far outstripped any level of attention the ANtics comics regularly receive. Now that's comical...

I'll shy away from stating the obvious, where I make the point that George W's presidency should have ended before it began, but as his bumbling and avoidance of reality has become so commonplace, I almost feel like we should present him with a medal on those rare occasions where he is asked a direct question, and answers correctly, stating the obvious.

Following month after month, year after year, of continued violence in Iraq, and continued denials from the administration that the insurgents (as they are called) are making headway, Bush told reporters today that it's highly possible the Iraq War will be ongoing even after he leaves the White House. On the flip side, he continues to say that Iraq is not in a civil war, and taunts Democrats who have said he broke the law through the domestic spying program, but haven't called for its dismissal.

What Democrats have done all year is call attention to the lies that got us into this mess, the illegalities at home and abroad, the bumbling, lying, cluelessness that seems to be the accepted status quo in the administration and through the Republican party. Yet, when some of the more outspoken congressmen, including John Murtha, have asked us to investigate reducing our presence in Iraq, he and others are called cowards, who are said to "cut and run". Those who have questioned the administration's lies have been thrown under the bus and mocked for their questioning, but now, even our misleader in chief is recognizing we are not being welcomed as liberators - that instead, his legacy of death will have long-term implications far beyond what anyone in Washington D.C. ever imagined.

I hadn't yet seen anybody on Athletics Nation announce the receipt of their 2006 Oakland A's season tickets, but in our house, they have been eagerly awaited. Today, we were pleased to have a visit from FedEx, and the friendly FedEx crew offered us forty chances at happiness - eighty if you count that I purchased two partial season ticket plans.

For your voyeuristic pleasure, I posted a gallery of the season ticket book, including front and back covers, full page shots, and individual ticket close-ups. Is it perfect? No. But that's because I can't make the big bucks as a photographer. I'm an amateur in everything I do, or so I'm told.

Click to Start Your Tour

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Now, we're the humble church-goin' types, so for us to get a Friday/Saturday/Sunday package means there are 2 Field Level tickets available in section 114, row 28 for virtually every Sunday game at the Coliseum this year!

Sound interesting to you? Let's strike up a conversation...

The Web was built for linking. One page is not the final destination, and should always provide multiple links for pages on the site itself, and if relevant, links to third-party sites. But with recent advancements in the blogging world, this has been taken a step further, with a feature called TrackBacks, which, simply put, add a link and summary of your comments to a third-party site, if you link to them. It's a modern quid-pro-quo.

On Monday, two things of interest happened here at louisgray.com. I wrote a piece called "Newspapers a Dying Breed", discussing the potential fate of the San Jose Mercury News, now up for sale, and later that morning, the very same Mercury News scooped the technology media world by announcing Microsoft's work on a next generation game and music handheld, which I covered in "Microsoft Not Giving Up Despite Failures". In both cases, the links I provided issued TrackBacks to the original site.

Later that day, while at the office, I received a Google News alert saying that the blog had been quoted on media watchdog Editor & Publisher, in a piece covering CNET's blog site Blogma, and titled "CNet Forum: Web Guru Gilmor Wants Yahoo to Buy 'Mercury News'", a comment I had made was included. This happened thanks to TrackBacks, as CNet had found my post and included it in their morning news roundup. Additionally, in parallel, the link I had made to the Mercury News itself started driving significant traffic to the site, as the Microsoft rumor grew legs and got incredible exposure. The traffic swarm to Mercury News led some to click through and see my reaction, leading to six times the normal site volume Monday, and significant traffic from Redmond, Washington, home of Microsoft.

TrackBacks provide news seekers an opportunity to gain access to third-party commentary instantly, even if they may never have visited the site otherwise, and as the technology gains in adoption, you may see it further impact the process you take to gain information - as you rely less on established media and more on gaining the full picture from multiple viewpoints.